One of the things that made the feedsack phenomenon what it was, was the incredible amount of promotion that went into the idea of recycling the bags into other products. But few companies that produced the bags had many ways of publicizing their products. Today we find their advertising in relatively few places – on logo feedsacks (the plain ones with advertising labels) or on paper labels that remain on the printed sacks.
One of the popular bag makers was the Werthan Company of Nashville, TN. We’ve had a number of their sacks, and the ones with paper labels do have their advertixing. Here’s a detail from a Werthan “Banded Bag”:
And another with a different label has only the simple printed legend, Werthan Bags Nashville:
You may also remember the Werthan Co. from the film Driving Miss Daisy. But you may not have seen some of their other, more clever promotional items.
Here’s a needle book advertising the merits of Werthan Bags:
The other items we’re presenting today are actually made from Werthan feedsack fabric. First, a miniature feedsack with the Werthan label:
Finally, something to appeal to the younger set. I’m not sure if these were actually available printed on sacks, or if this was a specialty advertising item only. Here’s Pokey the Pony:
Werthan is still in business, now making paper bags for the pet food industry; their old cotton/bag mill has been converted to residential lofts.